Marinela Gallery

Experience the Marinela Campaigns

Pop-up Selfie Museum

Provides a platform to generate exposure for the Brand and opportunity to get product in peoples’ hands.
Expose target audience to experience the Brands’ ”fun and flavor”.
Directly impact our social/digital marketing efforts in an effort to maximize Brand exposure and social media channels, Agency developed the Marinela Pop-Up Selfie Museum.

Agency researched and determined that tapping into the “selfie “generation would help generate awareness of their products.
We determined that the most popular way for our core target to consume culture would be through these immersive, fun and photo-friendly installations.
A series of 6 thematic selfie installations were developed utilizing the Brands essence and family of products.
Prior to and during the pop-up event activation, we activated consumers via a variety of social and digital touchpoints to spark awareness, engagement and participation.
Social Media: geo-targeted Facebook and Instagram campaign ads aired two (2) weeks in advance using a 10-mile radius of the event locations.
Pre-Event Ads: a series of engaging ads served to consumers to promote the following:
General event announcements & pre-registration (encouraging consumers to be the 1st of 50 with a hint at “prizes” for attending event to create a sense of urgency and garner attendance). Pre-register on the landing page.
Text-2-Win sweeps (enter for a chance to win 1 of 3 cash prizes!) – this allowed for further excitement and anticipation of event. Three (3) winners were selected in a random drawing prior to the event to win a cash prize.

Agency exceeded program goals by 1185%. Pre-promotion of the event utilizing a variety of touch points helped reach the core target audience. Over 1 MM impressions were delivered during the weekend promotional event.

In order to grow the brand, Marinela aimed to target Millennials, an audience segment that was under-represented when it came to consumption of their products.

Together, Marinela and Perspectiva aligned with the undeniably cool sport of Skateboarding and The Boardr, worldwide premier skateboarding events .production company, located in Tampa FL to elevate the classic Marinela Brand.
We tapped into local skate driven “Grind for Life Series” events to give the participants a new way to experience Marinela products.
As part of the evolution of the program, we also teamed up with West Coast Customs, one of the best custom vehicle shops in the US to design and rebrand The Boardr Bus.
Top amateur and semi-pro riders have served as brand influencers at each event while brand ambassadors distributed product, premiums, offered up games and contests for all participants to partake. Event attendees are able to take photos with the riders and share via social media.

We have successfully activated for Marinela at the X-Games and the Grind for Life Series nationwide. Distributed over 50,000 samples, received a wealth of PR coverage and generated millions of impressions via social media with the aid of the best rider influencers in the category.