Looking for inspiration? This blog is a great place to begin! In the following content, we dive into the top five event marketing services at your disposal, guiding readers like you to select the best event options and experience extraordinary success.

Success Begins with Purposeful Understanding

As with any marketing endeavor, an intimate understanding of your event is crucial for success. Therefore, begin by answer these introductory questions:

·      What is the name, theme, and purpose of your event?

·      Will it be held in-person or online?

·      What color scheme will you use?

·      What are the attendee demographics?

Next, consider the metrics in which you will measure success. Are you hoping for two hundred new member sign-ups, expecting to raise a certain amount of money, or tracking the number of individuals who view a product demo?

Other success indicators often include:

• Attendee satisfaction
• Attendee engagement
• Total check-ins
• Cost-to-revenue ratio

Regardless of the goal of the event, establishing key performance indicators (KPIs) before diving into marketing details is critical. Your KPIs will help determine which event marketing services are best for your needs.

Once you fully understand your event, then you can effectively dive into the available marketing services and determine which best applies to your event type and desired outcomes!

5 Event Marketing Services for Exceptional Events

#1. Social Media Marketing

Social media marketing is unavoidable! Social media platforms are growing in popularity year-by-year. In 2020, nearly 3.96 billion people worldwide actively utilized social media platforms.

Beyond the sheer volume of people on social media platforms, social media marketing is free! Of course, social platforms allow for paid promotion, if desired. However, getting started with thoughtful event reminders, engaging incentives, and informative updates doesn’t cost a penny.

A few social media tips for event marketing include:

Create a custom event hashtag.

In general, hashtags help organically promote social media content to more people. Along with trending hashtags, create and use a catchy, custom hashtag!

Build community.

Start groups or online communities related to the event to bring people in your target demographic together in one space. Group activity sparks excitement for the upcoming event.

Encourage attendees to promote the event.

Share engaging posts and encourage people to pass along to their social networks, using your custom hashtag. Consider offering a prize or incentive for attendees to share event-related information. Luria Petrucci, co-founder of Live Streaming Pros, wrote: “One of the best ways to promote your event is to get your audience INVOLVED in the process so they’re totally invested in it, and they feel like it’s as much THEIR event as it is yours.”

#2. Email Marketing

Even in an age of social media, email marketing plays a critical role in event promotion. Properly executed, an email marketing strategy can engage prospective attendees, promote attendance, and generate excitement. However, a poorly executed email marketing strategy can cause prospective attendees to unsubscribe and lose touch with your brand.

How can you find the balance?

Here are a few tips:

Ensure brand cohesion.

When creating your preliminary email campaigns, ensure that your visuals, colors, and wording mesh with your other digital tools, such as your website. Additionally, make sure your campaigns are cohesive with the final theme and colors or your event. Brand cohesion demonstrates professionalism.

Use an email marketing tool.

For most organizations, distributing email campaigns by hand is nearly impossible. Staying on schedule, sending updates, and remembering to send out confirmation emails can be virtually impossible. Third-party tools have been created to streamlined campaign distribution – take advantage!

Don’t spam attendees.

No one likes being spammed. Period. Spamming your email list with too much communication is a tried-and-true way to lose attendees. We must note: even without spam, attendees will occasionally unsubscribe. Therefore, make sure the opportunity to opt-out from the campaign is always visible on your emails.

Evaluate.

Email marketing is not a one-and-done strategy. Once your first email has been sent, analyze your results. Is your campaign working? How many clicks did your email receive? If not, what changes can you make to improve click-thru rates? Makes changes, evaluate results, tweak, evaluate adjusted results. Optimization is a crucial component of marketing.
 

#3. Influencer Marketing

Employing brand ambassadors can be potent for outreach. Ambassadors serve as the boots-on-the-ground link between the business and the consumer. Consumers believe people like them, inclined to trust user-generated content.

#4. Press Releases

Press releases are not new or revolutionary – but they can still be extremely effective. Especially if your event features an innovative technology or breakthrough idea, press releases can entice media to your event.

#5. Landing Pages

Your website will play a crucial role in event marketing. Create a dedicated landing page for your event, optimized to convert visitors. This page will serve as the destination for all event traffic sent to your website via Google Ads, social media, etc.

Your event landing page should contain at least two key elements:

A registration form.

Once a visitor lands on your page, he or she should be able to sign-up immediately. Be sure to limit your forms to one per page, otherwise, visitors are significantly less likely to fill any out.

Event details.

Your page must contain important details, such as time, location, purpose, etc. Therefore, keep your page straightforward and simple. Extraneous information can be sent later in an email campaign or posted on social media.

Perspectiva: Top-Notch Event Marketing for Anyone

At Perspectiva, we have three simple goals: elevate the brand, accelerate awareness, and motivate sales through effective promotional marketing. Our strategy is driven by experience and a track record of success – executed with excellence.

Are you interested in taking your next event to the next level? Contact us today, and a specialist will be in touch shortly!